But thriving in such an active environment requires several approaches and the first is consideration for who your potential fans are and how their behaviours have evolved. Not only is this evidence of the industry's ascent but it, of course, presents games companies with exciting opportunities to acquire new fans and evolve as the landscape does. ![]() The result was the biggest global gaming audience in the industry's history - never before had so many people been playing, watching and streaming, a tale-tale sign that people found much-needed camaraderie and entertainment in gaming.įast-forward to 2022, and we find that this growth has sustained itself. Shelter-in-place measures brought on by the COVID-19 pandemic meant the industry met an influx of new players and reengaged lapsed players. ![]() Last year we reported on the explosive growth of new players who joined the games universe.
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